Burberry

Chicago, IL

Feature Wall

In the early 2000s, Burberry began a transformation seeking to reinvent the brand on an international level. M. Cohen and Sons has been involved in numerous collaborations with Burberry throughout this global reawakening. One of Burberry’s most recent architectural undertakings, their Flagship store in Chicago, was completed in December of 2012. The five-story flagship on Michigan Avenue is universally acknowledged as an icon in Chicago’s Magnificent Mile shopping district. The black chrome and glass facade (which was provided by others), textured with references to the brand’s familiar plaid pattern, frame the custom LED wall which was designed, fabricated and installed by M. Cohen in conjunction with Burberry's in-house designers. The team included Callison Bartluce Architects in New York, Solomon Cordwell Buenz as the architect of record in Chicago, and Heintges Associates as the building envelope and curtain wall consultant who worked in conjunction with the facade contractor. The custom interior feature wall was constructed of hand-carved acrylic rods and includes an entirely custom-crafted LED lighting system, by M. Cohen's in-house electrical engineer. The check motif, which glows throughout the interior acrylic feature wall, has been a part of Burberry's core identity since the early twentieth century. By simplifying the classic check as a solid graphic and expanding it into three-dimensional form, the design team was able to successfully unify the brand's core identity as an architectural icon.

PROJECT SPECIFICATIONS

Materials: 
Acrylic, LED lights, High Polish Black Chrome (as it relates to the feature wall), Steel
Architect: 
Callison Bartluce Architects, Solomon Cordwell Buenz, Heintges Associates
General Contractor: 
Shawmut Design and Construction
Recognition: 
NewCity Art, 2013